A social media manager is now one of the most sought-afterb people in today’s job market.
In fact, Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest or even Viméo, social networks have invaded our daily lives. A social media manager is specialized in the management of social networks and takes care of all aspects of your community management: social media strategy, account creation, animation, moderation, content creation and reporting.
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So back to it. what does it take to be a social media manager?
Still unknown 10 years ago, the profession of social network manager has emerged in recent years, with social media having become essential for companies. But managing these tools well is not as easy as one might think, and requires special skills.
Getting paid to spend your days on Facebook or Pinterest is an idea that appeals to many people, especially the youngest. And as the demand for social media managers will continue to grow in businesses over the next few years, turning one’s passion for YouTube videos or Instagram photos into a gainful job is very much possible.
However, managing corporate social media is more than writing a status statement from the couch while watching TV. Indeed, few people understand the breadth of communication strategies behind a company’s simple tweet.
To become a social media manager, one needs the following special skills.
Number 1. Foolproof versatility.
No, knowing how to write without making spelling mistakes is not enough to become a good social media manager. It is also necessary to write catchy phrases and master several communication tools. Versatility is the number one skill to have, if you want to specialize in managing corporate social networks. You are often called upon to be a graphic designer and a videographer on the same day.
Number 2. Creativity at all times.
Being original is crucial to making any business stand out from the crowd and making the company’s social media presence more effective. You can’t just talk about yourself, your products and your services. You have to create a conversation with your community by getting, for example, people’s impressions of what the company sells. Constant creativity is therefore necessary to deliver entertaining content. In order to showcase a new item available in store, you may suggest that your client create a duel between the new product and another, and give people the opportunity to vote for the one they prefer.
Number 3. Sense of organization.
A social media manager often has to juggle multiple accounts belonging to different clients. An excellent sense of organization is therefore essential to manage multiple tasks effectively. Tools like Hootsuite or Hubspot, for example, allow you to schedule posts in advance or track mentions of your brand on social media.
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Number 4. Judgment and maturity.
The social media manager represents the company; he or she must be careful not to make a mistake by posting an inappropriate status or photo. You must remember, you’re working for a client, so you have to be diplomatic when responding to comments. The manager must know how to step into the tone sought by the client, show empathy, and properly manage trolls, which are indeed the pet peeves of community managers.
Number 5. In-depth knowledge of platforms.
Social networks have proliferated since the emergence of Facebook in 2004. A good community manager knows which network to use for what purpose, and is up to date on all the characteristics of each. Daily monitoring is required to keep abreast of the development of each situation. There are features that are little known to the general public that are used by businesses, such as being able to target a post based on the age, gender, or city of residence of the intended audience. The manager thus knows how to ensure that his publications reach their audience and to measure their popularity with the appropriate tools.
Number 6. Involvement and availability.
Social networks are working at all times. The manager must therefore always keep an eye on the profiles of his or her clients, in order to be able to react, in the event of a flood of negative comments, or when an external event occurs that could affect the reputation of the company. Many would say that the work of a community manager never stops.
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